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Wednesday, October 19, 2011

Chevrolet's Ad Launch Chevy Sonic

   General Motors is definitely hitting the young Y generation group with the launch of the All-New Chevrolet Sonic.  If you go to the website www.letsdothis.com, you can personally click on the Sonic all the way until it falls 10 stories down in San Diego!  You heard me right, you can go on the Internet and each click brings it closer to the edge.  Now when it falls off, it is connected to a bungee cord which will not allow it to crash. 

   It is also tide into an online game mode where you can earn points for performing certain tasks.  This digital campaign mode is only for the first three months then the TV ads will pick up.  Now that is a nifty campaign.  It's something different, but cool in a way. 

Go check it out!

Mark Hemmerly

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